Our story started during the Covid pandemic.

Our sailing team had to decamp 300 staff and their families to New Zealand where the 36th America’s Cup was being staged.

The team’s human performance arm put a plan into play which would see the athletes kept safe and well but also primed for competition.

They focused their attention on boosting immunity and prioritising sleep and recovery, devising a supplement regime to support the mind and body’s natural circadian rhythms.

 

The athletes had what they needed, when they needed it most.

We didn't win - that's another story - but we didn't get sick, either.

Designed for athletes,
made for everyone.

We asked ourselves; if this worked in the toughest of sporting environments, where athletes are required to be mentally and physically switched on at all times to work, train and compete, then why couldn’t it work for the rest of us too?

After three years of development, everything we learned 
from Auckland formed the foundation for what is now

NIGHT POWDER — the official supplement to the INEOS Britannia America’s Cup team and the Emirates GBR SailGP team.

ainslie + ainslie | NIGHT POWDER

The 60-second 
performance habit from elite sport.

It’s not just elite athletes who care about performance. We all have our own standards we want to hit daily and most of us are trying to do that on poor sleep and not enough recovery time.

NIGHT POWDER has been developed to bring both short-term improvements to your recovery and mood as well as long-term compound benefits to your cellular health. Taken before bed, its formulation uses evidence-backed ingredients to optimise sleep, rest and recovery, night after night.

SHOP NIGHT POWDER
ainslie + ainslie | Ben & Georgie Ainslie, Our Story

Georgie Ainslie is a broadcaster with 15 years experience covering Formula 1, Champions League, Grand Slam tennis and Ryder Cups, and currently hosts the Performance People podcast.

Now an entrepreneur and mother of two young kids, she wants to share what she’s learnt from Ben about performance, particularly how to sleep better.


Ben Ainslie is the most successful Olympic sailor of all-time with four Olympic gold medals and one silver over five consecutive Olympic Games.

Now 47, he is CEO and Skipper of INEOS Britannia’s 2024 America’s Cup challenge. He credits his approach to recovery as a key factor in his longevity at the top of his sport. He can sleep anywhere.